78 In this example, if you used any
78 In this example, if you used any of the “AutoBid” features offered by many of the Search Engines and set your maximum bid to $.99 ($.01 less than your competitor in the #1 position), the system would put you in the # 2 [...] Sometimes when companies upload keywords into their Pay Per Click Advertising program they set all their bids to the same amount, regardless of where their competitors have set their bids. Effective Keyword Bidding Strategies They could lower their bid to $.80 and still maintain their #1 position, while saving $.20 on each click.
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